no92-98

[95] Analysis on the Evaluation of Shopper Circulation in Commercial Areas around Railway Stations.

- Focusing on Store Arrangement -

○Ko Shiozaki¹, Yasushi Asami¹, Yukio Sadahiro², Hiroyuki Usui¹ (1. The University of Tokyo, Department of Urban Engineering, 2. The University of Tokyo, Interfaculty Initiative in Information Studies)

Keywords:shopping areas around railway stations, circulation, shop-around behaviors, store arrangement, simulation

This paper simulates the shopping behavior in several commercial areas around railway stations in Tokyo and evaluates shopper circulation from the perspective of each of suppliers and consumers. In addition, we devised commercial measures based on the ideas of traffic lines used in shopping malls and verified the effects of store arrangement. The results of the simulation indicate that store density and the distribution of popular stores have a profound effect on shopper circulation. The results also show that the concentration of specific sectors is effective to improve circulation in good balance, and there are some measures that respond to the characteristics of local road patterns.