The 8th International Conference on Serviceology (ICServ2023)

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Keynote Speech

Keynote Speech 1
Essentials of customer-dominant service business: Implications for innovation, customer experience and wellbeing

Fri. Sep 15, 2023 9:00 AM - 10:00 AM Room 1

Chair: Masato Shoji (Takachiho University)

[KS1] Essentials of customer-dominant service business: Implications for innovation, customer experience and wellbeing

*Prof. Kristina Heinonen1 (1. Professor of Service and Relationship Marketing at Hanken School of Economics, Helsinki, Finland)

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