Service Digitalization 1

[O1-03] The Impact of AR-based Product Presentation on Customer Perceived Value and Patronage Intention

*Yi-Cheng Ku^1,2, Nien-Hsiang Tsai¹ (1. Department of Business Administration, Fu Jen Catholic University, 2. Service Design Research Center, Fu Jen Catholic University)

キーワード：Augmented reality, User Experience, Patronage Intention