[3L1] データマイニング-予測

[3L1-04] 顧客行動分析を活用した売上予測

〇山浦 佑介¹、山浦 佑介¹、大西 健司¹ (1. 富士ゼロックス株式会社)

キーワード：売上予測、顧客行動分析

In this paper, we explore the utility of customer behavior analysis of un-structured video data for improving sales forecasting, which is an important task for supply chain management in retail store. To the best of our knowledge, this is the first work that introduces the customer behavior analysis of monitoring video data to sales forecasting task. We conducted a series of experiments in a physical retail store and demonstrated that integrating video-based customer behavior analysis into a conventional sale forecasting model results in a performance improvement.