[3C] ファッション・コミュニケーション

[3C-02] Importance of Recognition of Subset Describing the Customer’s Preference in Design Processes of Fashion Apparels

Consideration of Failure of Advance to Chinese Market by Japanese Fashion Company

*Masato Takahashi¹, Hideaki Morikawa¹, Masahiko Samukawa², Hongwei Li³, Kiyokazu Sato⁴, Tsuyoshi Otani¹ (1. Shinshu University, 2. Graduate school of Shinshu University, 3. Zhejiang A&F University, 4. Kanazawa University)