- PDF Download
-
Schedule
-
Comment
(
)
Session information
General session
[3A11-15] KANSEI Products / Brand strategy
Fri. Sep 11, 2020 4:15 PM - 6:00 PM Room A (Webex Meeting)
Chairman : Shinya Nagasawa
4:20 PM - 4:40 PM
*Toshiyuki Yamashita1, Dulguun Damdin1, Ahmad Eibo1, Yoshiaki Kudo2, Keiko Kasamatsu1 (1. Tokyo Metropolitan University, 2. Takushoku University)
- PDF Download
-
Schedule
-
Comment
(
)
4:40 PM - 5:00 PM
*Sakiho Kai1, Moeno Watanabe1, Chikako Miura2, Takao Furukawa1 (1. Kyoritsu Women's University, 2. Kamakura Women's University)
- PDF Download
-
Schedule
-
Comment
(
)
5:00 PM - 5:20 PM
[3A11-15-03] The Strongest Branding Management of Cartier
Strategy and Management of "Unknown" Richemont
●録画あり
*Shinya Nagasawa1 (1. Waseda Business School)
- PDF Download
-
Schedule
-
Comment
(
)
5:20 PM - 5:40 PM
[3A11-15-04] Branding Strategy of Richemont's Brands
How They Create Universal Brand Value
●録画あり
*Shinya Nagasawa1 (1. Waseda Business School)
- PDF Download
-
Schedule
-
Comment
(
)
5:40 PM - 6:00 PM
*Masaaki Koyama1, Yuki Takahashi1 (1. Aiwa Advertising co.,ltd)
- PDF Download
-
Schedule
-
Comment
(
)