The 25th Annual Meeting of Japan Society of Kansei Engineering

Presentation information

General session

General session » General Session 2

[3A01] General Session 2

Wed. Nov 22, 2023 9:40 AM - 11:20 AM Room A (3F 303 room)

Chairman:Tomohara Ishikawa(Utsunomiya University), (Meisei University)

10:40 AM - 11:00 AM

[3A01-04] Hierarchical modeling of consumer buying behavior based on the Kansei evaluation model

*Yu Yamamoto1, Kensuke Tobitani2, Yoichi Yamazaki3, Noriko Nagata3 (1. Sumika Chemical Analysis Service Ltd., 2. The University of Nagasaki, 3. Kwansei Gakuin University)

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