1-II_am

[16] Creating Urban Space to Accommodate Mobile Services

Case Study of Mobile Retailers in Urban and Suburban Areas

○Yuri Akizuki¹, Rikutaro Manabe², Akito Murayama², Hideki Koizumi² (1. Mitsui Fudosan Co., Ltd., 2. The University of Tokyo)

Keywords:mobile retailer, disadvantaged shoppers, mobile services , urban area, suburban residential area

Recently, the topic of mobile retailer is discussed mainly in two contexts. One is self-driving stores supported by autonomous driving technology, and the other is mobile retailers as support systems for disadvantaged shoppers. In this research, the gap between the two contexts is pointed out and surveys on four advanced examples of mobile retailers are conducted focusing on how urban spaces are used. Through the research, it is found that 1) mobile retailers use various types of spaces as stop points depending on the geographical and social situations of the area, 2) policies for deciding the stop points varies by projects, and some of them have unique schemes, and 3) mobile retailers change the characters of urban spaces to temporary community places.