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[58] Time Series Analysis of Mobility Management Effects for Sport Spectators

Case Study of J-League Fagiano Okayama

○Sayoko Hirai¹, Takehito Ujihara¹ (1. Okayama University, Graduate School of Environmental and Life Science )

Keywords:Mobility Management, Sport, J-League

This study verified effects over time by developing mobility management for J-League game spectators as survey subjects. Analysis results indicated the points presented below.1) The degree of recognition for the project was 79%. The conversion rate from private cars was 11% per game in 2019. Both values exceeded those of the first year. 2) One-shot TFP(Travel Feedback Program) using the behavioral planning method was the most effective to convert.3) Measures undertaken in cooperation with the transport facilities such as renewal of the interior of the Fagiano bus and its running according to the match times, display of posters on national highway information boards, and advertisements in JR stations and trains raised recognition of the project.