no1-7

[3] A Study on Change of Riverside Landscape Focusing on Signboards and Advertisements

The Case of Nakasu Area of Fukuoka City

○Daichi Yogo¹, Takefumi Kurose² (1. Fukuoka City Government, 2. Faculty of Human-Environment Studies, Kyushu University)

Keywords:riverside landscape, billboard, Nakasu

The purpose of this study is to reconstruct the past landscape from old photographs and postcards, and to analyze the changes in the location of billboards along the river in the Nakasu district. In order to discuss the background of the change, we will also analyze the changes in land use and transportation infrastructure, and consider the factors that led to the concentration of billboards in the Nakasu district. The Nakasu area was mostly farmland in the modern era. In the Meiji era (1868-1912), large-scale facilities were located in the area. After the war, the area became the center of urban functions, and the number of opportunities for people to pass through and stay in the area increased, which led to the accumulation of advertisements. In particular, after the opening of Meiji-dori Avenue, the streetcar, the city's main public transportation system, was placed there, and stores with advertising towers and signs accumulated along the street. The number of advertisements has been decreasing since 1980, and the future reconstruction will further change the Nakasu landscape. Therefore, it is important to discuss the value of Nakasu's unique landscape, and this study analyzes the basic information for this purpose.