no1-8

[8] What is the difference between subjective and inferred valuations of residents' consciousness toward their community?

○Noriaki Kondo¹, Katsuya Tanaka¹ (1. Faculty of Economics, Shiga University)

Keywords:Best Worst Scalling, Resident Consciousness, Inferred Valuation, Social Desirability Bias

This study used a survey of residents' attitudes to evaluate their awareness of the importance of community development policies using the BWS. In order to reduce the bias of social desirability included in city planning, the results were compared with conventional subjective evaluation. The mixed logit model estimation results confirmed residents' attitudes toward community development measures. Next, we confirmed that not only subjective evaluations but also more objective inferential evaluations can be validly interpreted and that there is a divergence between subjective and inferential evaluations with respect to community development awareness. After accounting for social desirability bias, we found that revitalization and disaster preparedness measures may have the self-righteousness effect that one is more useful to the community than others and that simple aggregation in the BWS underestimates the importance of local issues compared to the mixed-logit model.