no13-19

[19] U-turn Intention of University Students Formed by Civic Pride and Environmental Factors

- Focusing on University Students Enrolled at the Kanazawa Institute of Technology

○Godai Mori¹, Yusuke Yabutani¹, Takayuki Haruki¹ (1. University of Toyama)

Keywords:Place Attachment, Population Decline, Regional University, Machine Learning, Random Forest

Civic pride is the pride of the citizens of a city and is based on a sense of ownership to improve the community. In Japan, where the population is declining, civic pride has been attracting attention as a clue to increasing the number of U-turns. We investigated the degree of civic pride in one's hometown, and how awareness of various environmental factors affects the formation of the intention to make a U-turn. The results of a random forest revealed that, first, the existence of a desired job in the local area, second, the desire to continue living in the local area, and third, the desire to live near family and friends in the local area are important for the formation of U-turn intention among university students.