10:50 AM - 11:10 AM
[28] A study on the chain reaction process of real estate business by local private company in local city
- a case study of Mochimune area, Shizuoka city
Keywords:local city, private company, real estate business, chain reaction process, Shizuoka
In this study, we focus on the chain reaction process and the factors that contribute to the establishment of real estate businesses by local private company in the context of the declining need for development and a shortage of personnel in local cities. Specifically, we examine the case of "CSA Real Estate," a local private company in the Mochimune district of Shizuoka City and investigate the ideas for commercialization of real estate businesses, the relationships between these businesses, and the factors that lead to chain development. As a result, (1) The report clarified the innovations for commercializing one's own business from three perspectives: planning and design, information gathering and dissemination, and organizational structure. (2) The chain development process was divided into three phases, and the main factors identified in each phase were location or the surrounding environment, the ingenuity used to establish the business, human connections, and local information.