no35-41

[38] A basic study of the relationship between the micro-brewery and the local community

○Shiori Wakasa¹, Ryo Nishikawa¹ (1. Rikkyo University)

Keywords:Micro-Brewery, Beer, Tourism, development

This study focuses on micro-breweries (hereinafter referred to as “MBs”), which have increased in number since the deregulation of beer and low-malt beer due to economic policies in 1994, and aims to clarify how and what relationships MBs have established with their local communities. A questionnaire survey of MBs across Japan revealed that MBs are establishing relationships with the community in various ways in their production processes, serving processes, and serving spaces. Furthermore, the interview surveys for the owner of MBs suggested that some MBs establish relationships with the local community on their own, while others are established at the request of local businesses, and that they have the potential to play a variety of roles, such as utilizing local products, attracting tourists, and creating a community of local residents.