The 11th Asian Society of Agricultural Economists （ASAE） International Conference

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Symposium

Agricultural innovation and digital farming in Japan: adoption, implementation, and effects

Sun. Mar 19, 2023 9:00 AM - 11:00 AM Room17 (17409)

Chair:Teruaki Nanseki(Kyushu University)

Paper 1:
Factors associated with marketing innovation implementation in Japanese agricultural corporations: with comparison to product and process innovation
Ly Thi Nguyen (Vietnam National University of Agriculture) Teruaki Nanseki (Kyushu University) Yoshihiro Uenishi (Kyushu University)

Paper 2:
Factors affecting the labor productivity of agricultural corporations in Japan: Is digital farming adoption effective?
Jie Mi (Kyushu University) Teruaki Nanseki (Kyushu University) Yoshihiro Uenishi (Kyushu University)

Paper 3:
Factors affecting the adoption intention of digital farming by agricultural corporations in Japan: with comparison to factors of current adoption
Teruaki Nanseki (Kyushu University) Jie Mi (Kyushu University) Yoshihiro Uenishi (Kyushu University)