Consumers Preferences for Meat Products

[ASAE_Parallel_1-8-02] Chinese Consumers’ Valuation for Cultured Meat: Does Personality Matter?

*Qianqian Zhai¹, Shaosheng Jin¹, Rao Yuan², Daniele Asioli³, Rodolfo M. Nayga Jr⁴ (1. Zhejiang University, 2. Guizhou University, 3. University of Reading, 4. Texas A&M University)

Keywords:Chinese consumers, WTP, Novel food, Big Six Personality traits