Consumers Preferences for Meat Products

[ASAE_Parallel_1-8-02] Chinese Consumers’ Valuation for Cultured Meat: Does Personality Matter?

*Qianqian Zhai¹, Shaosheng Jin¹, Rao Yuan², Daniele Asioli³, Rodolfo M. Nayga Jr⁴ (1. Zhejiang University、2. Guizhou University、3. University of Reading、4. Texas A&M University)

キーワード：Chinese consumers, WTP, Novel food, Big Six Personality traits