The 11th Asian Society of Agricultural Economists (ASAE) International Conference

Presentation information

Selected Presentation

Food Purchasing Behavior

Sun. Mar 19, 2023 9:00 AM - 11:00 AM Room16 (17408)

10:06 AM - 10:28 AM

[ASAE_Parallel_2-12-04] The Purchase Behavior of Healthy Food Consumers: The Innovation Resistance Theory (IRT)

bahare Zandi1, *Alireza Karbasi2 (1. PhD student, Department of Agricultural Economics, Ferdowsi University of Iran, 2. Professor of the Department of Agricultural Economics, Ferdowsi University of Iran)

Keywords:Consumer Resistance, healthy Food, Innovation Resistance Theory

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