The 11th Asian Society of Agricultural Economists （ASAE） International Conference

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Agri-tourism

Sun. Mar 19, 2023 11:20 AM - 12:50 PM Room11 (17508)

11:42 AM - 12:04 PM

[ASAE_Parallel_2-21-02] Research on the destination branding of Hokkaido tourism to improve image and strategies: the AIDA model application

*Siriya TRAICHOK1, Satoko KUBOTA1, Masako MORIOKA1, Yasushi SEMBOKUYA1 (1. Obihiro University of Agriculture and Veterinary Medicine)

Keywords:Destination Management, Place branding, AIDA model, Tourism marketing

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