Consumers' Behavior under the COVID-19 Pandemic

[ASAE_Parallel_2-9-05] Analysis on urban consumer’s value in Senegal using Best-Worst Scaling

*Yachiyo Tobita¹, Mandiaye Diagne², Maimouna Ndour², Mor Gueye³, Kiyokazu Ujiie¹ (1. University of Tsukuba, 2. Africa Rice Center, 3. Gaston Berger University)

Keywords:Best Worst Scaling , Schwartz value theory, Urban consumer, Western Africa