The 11th Asian Society of Agricultural Economists （ASAE） International Conference

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Selected Presentation (Japanese)

ASAEJ Parallel 3-4

Sun. Mar 19, 2023 11:20 AM - 12:50 PM Room20 (17311)

Chair:Hironori Yagi, Yoko Niiyama(Kyoto University)

12:04 PM - 12:26 PM

[J_Parallel_3-4-03] Brand Equity Building Mechanism Focusing on Kobe Beef GI Brand Value Network

*Jing Wang1, Min Song2 (1. Hiroshima University, 2. Chinese Academy of Agricultural Sciences)

Keywords:geographical indication, brand equity building, value network, kobe beef

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