[P1] Poster Presentation 1: Memory

[P1-07] Congruity effects of text colors of words on intentional memory

*Hiroshi Toyota¹ (1. Nara University of Education)

Keywords:text color, congruity, Stroop effect

The present study were carried out to examine the possibility of that the congruity between the text color and the object of each word could be effctive in intentional memory. Using the intentional memory procedure in a group, 28 participants were presented color words and asked to choose the 4 color altenatives correspnded to text color of each words, and then to remember the words, followed by a free recall tests. The text color and and the objects indicated by word can be either congruent (e.g., Lemon written in yellow) and incongruent (e.g., Fish written in red). The words written in congruent colors were recalled more oftenly than those written in incongruent colors. The results were interpreted as showing that the text colors could be effective cues to retrieve the words, and indicating the possibiity of a kind of Stroop effects in intentional memory.