[O10-01] From Customer Service to Customer Experience
A framework to understand and holistically manage experiences
*David Marutschke1 (1. Osaka University of Economics)
Oral Session
Sat. Sep 16, 2023 10:15 AM - 11:55 AM Room 2
Chair: Md Abul Kalam Siddike (Suntec)
*David Marutschke1 (1. Osaka University of Economics)
*Jing Zhang1, Tingchang Liang2 (1. Kanazawa University, 2. Toyama University of International Studies)
*Kanako Madokoro1, Fumihito Oura1, Akihiro Sumitani1, Takashi Maeno1, Seiko Shirasaka1 (1. Graduate School of System Design and Management, Keio University)
*Thi Tuyet Nhung Tran1 (1. Aichi Toho University)
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