The 8th International Conference on Serviceology (ICServ2023)

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Oral Session

Service Digitalization 1

Thu. Sep 14, 2023 2:45 PM - 4:05 PM Room 1

Chair: Jing Zhang (Kanazawa University)

[O1-03] The Impact of AR-based Product Presentation on Customer Perceived Value and Patronage Intention

*Yi-Cheng Ku1,2, Nien-Hsiang Tsai1 (1. Department of Business Administration, Fu Jen Catholic University, 2. Service Design Research Center, Fu Jen Catholic University)

Keywords:Augmented reality, User Experience, Patronage Intention

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