The 8th International Conference on Serviceology (ICServ2023)

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Oral Session

Service Experience

Sat. Sep 16, 2023 10:15 AM - 11:55 AM Room 2

Chair: Md Abul Kalam Siddike (Suntec)

[O10-01] From Customer Service to Customer Experience

A framework to understand and holistically manage experiences

*David Marutschke1 (1. Osaka University of Economics)

Keywords:Customer Experience, Experiential Marketing, Customer Journey

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