The 8th International Conference on Serviceology (ICServ2023)

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Oral Session

Service Experience

Sat. Sep 16, 2023 10:15 AM - 11:55 AM Room 2

Chair: Md Abul Kalam Siddike (Suntec)

[O10-02] Defining Memorable Service Experience

Understanding the Dynamic Customer Experience from the Perspective of Experience Memorability

*Jing Zhang1, Tingchang Liang2 (1. Kanazawa University, 2. Toyama University of International Studies)

Keywords:Dynamic Customer Experience, Memorability, Service experience

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