The 8th International Conference on Serviceology (ICServ2023)

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Oral Session

Sustainability and Service System 1

Thu. Sep 14, 2023 2:45 PM - 4:05 PM Room 2

Chair: Yutaro Nemoto (Yokohama City University)

[O3-01] Developing a service design method to create consumer’s sustainable hero’s journey

*Masanao Takeyama1, Kahoru Tsukui1, Hiroshi Yamaguchi2, Akihiro Sasaki2, Satoshi Miyashita2 (1. Keio University, 2. Dai Nippon Printing Co., Ltd.)

Keywords:Sustainable Consumer Behavior, The Hero's Journey, Service Design

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