Sustainability and Service System 1

[O3-03] Comparison of Sense of Sustainability and Premium Components in Japan

A Study using the Evaluation Grid Method

*Miyuki Toga¹, Masashi Sugimoto ¹, Yoichi Yamazaki ¹, Tomomi Hatano ¹, Noriko Nagata ¹, Hiroaki Fukuda ², Koji Takata ² (1. Kwansei Gakuin University, 2. Henkel Japan Ltd.)

キーワード：subjective sustainability, all Industries, sustainability attitudes