The 8th International Conference on Serviceology (ICServ2023)

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Oral Session

Service Design 2

Fri. Sep 15, 2023 3:55 PM - 5:35 PM Room 2

Chair: Hiroki Takahashi (University of Tsukuba)

[O6-05] Designing Sixth-Industrialization of Agriculture via Service Design Approach

A Case Study of ChengYu Manor in Taiwan

*Yu-Wei Lee1, Yi-Cheng Ku1, Tsung-Yu Tsai2, Te-Hua Liu2, Hsiu-Min Tsai3 (1. Department of Business Administration, Fu Jen University, 2. Department of Food Science, Fu Jen University, 3. Service Design Research Center, Fu Jen University)

Keywords:Agricultural Business Model, Service Design, Experience Economy

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