Service Design 2

[O6-05] Designing Sixth-Industrialization of Agriculture via Service Design Approach

A Case Study of ChengYu Manor in Taiwan

*Yu-Wei Lee¹, Yi-Cheng Ku¹, Tsung-Yu Tsai², Te-Hua Liu², Hsiu-Min Tsai³ (1. Department of Business Administration, Fu Jen University, 2. Department of Food Science, Fu Jen University, 3. Service Design Research Center, Fu Jen University)

キーワード：Agricultural Business Model, Service Design, Experience Economy