A Study on Saudi Arabia’s Strategies of City Branding and Marketing for the 2030 World Expo in Riyadh

Presentation information

Oral

(D) Urban Planning and Community Design in Diverse Contexts

Wed. Sep 11, 2024 3:30 PM - 5:00 PM Oral20 (3-0312)

Chair:Kosuke Matsubara(University of Tsukuba)

4:45 PM - 5:00 PM

*Noha Negmeldin¹, Shin-Koo Woo¹ (1. Pusan National University (Korea))

Keywords:City Branding and Marketing, Urban Strategies , World Expo

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