[O1C1] 社会1

[O1C1-02] アイトラッキングによる買物客の購買行動分析－実店舗の売場とVR内の売場での比較実験－

〇Shoji Misaka¹, Tsukasa HONDA², Naoyuki SATO³, Kumiko FURUTA⁴, Mizuho AZUMA⁴, Tomoko YAMAMOTO⁴, Tomoko HONDA⁴ (1. The Distribution Economics Institute of Japan, 2. Geocreates, Inc., 3. Future University Hakodate, 4. Central Research Institute, Maruha Nichiro Corporation)