Japan Geoscience Union Meeting 2018

Presentation information

[EE] Oral

H (Human Geosciences) » H-TT Technology & Techniques

[H-TT15] Geographic Information Systems and Cartography

Thu. May 24, 2018 3:30 PM - 5:00 PM 102 (1F International Conference Hall, Makuhari Messe)

convener:Takashi Oguchi(Center for Spatial Information Science, The University of Tokyo), Yuji Murayama(Graduate School of Life and Environmental Sciences), Yoshiki Wakabayashi(首都大学東京大学院都市環境科学研究科), Chairperson:Murayama Yuji, Wakabayashi Yoshiki, Oguchi Takashi

4:15 PM - 4:30 PM

[HTT15-10] The role of geospatial information of public signs in navigating foreign tourists to central Tokyo

*Bochra Bettaieb1, Yoshiki Wakabayashi1 (1.Graduate School of Urban Environmental Sciences, Tokyo Metropolitan University)

Keywords: wayfinding, navigation, public signs, Tokyo

The number of foreign tourists visiting Japan has continued to increase exceeding 20 million in 2015, especially Tokyo in preparation for the 2020 Olympic Games. However, guiding system as navigational aids for foreign tourists in Tokyo is still insufficient. The aim of this study is to clarify the current conditions and problems of guiding system for foreign tourists to central Tokyo by focusing on public signs. To examine the existing information for navigating tourists, we made the fieldwork to check the local directional signs in major tourist sites of central Tokyo, viz., Shinjuku, Ginza and Asakusa. Based on the information obtained, we identified three problems of local signs for guiding foreign tourists: uneven distribution of signs, lack of coordination between tourist sites, and confusing pictograms. We further conducted a questionnaire survey for foreign tourist visiting study area to examine the wayfinding behavior and the role of public signs. Analysis of the questionnaire data revealed that navigation by GPS/smart phone is a more effective tool than conventional maps or local signs though the role of navigational aids varies with tourist sites owing to the different spatial structure.