4:15 PM - 4:30 PM
[HCG22-09] Analysis of Landscape Demands towards Offline Markets under the Influence of Online Shopping in the Chinese and Indonesian Communities
Keywords:wet market, landscape evaluation, shopping online, landscape demands, community’s perspective
The increasing popularity and the improvements of online shopping and express delivery services have affected many offline, physical shops in various aspects. On the other hand, many possibilities have been created due to various efforts to integrate online and offline businesses.
In addition to that, the whole COVID-19 situation has stimulated many daily necessities such as food to be included to the online shopping options. This has raised new challenges for the offline shops, especially for wet markets, which created the need to develop new changes to improve the situations of the markets.
To understand that, online questionnaire surveys have been conducted on people who shop both online and offline in China and Indonesia and made comparisons of them. A total of 221 people (93 Chinese and 128 Indonesian) have participated in taking the survey. The respondents were asked to express their opinions and evaluations on various aspects of markets, in hope to investigate and discover new demands that the people have for the landscape and future functions of the wet market.
Our research found that:
1. The vegetable market buyers in China and Indonesia are mainly 20-30 and 45-65 years old. And only about half of those people don't buy food and vegetables online.
2. Factors influencing residents' choice of products to be purchased offline include whether the products are fresh or processed, while online factors are long shelf life, brand familiarity or trust of offline physical stores.
3. The scores from the evaluation of offline market spaces show that the respondents from both countries pay the most attention to safety, cleanliness, and the clarity of the shopping routes or lines of markets. For the market space type options, the Chinese community prefer the above-ground closed space and underground markets, while Indonesian prefers the free open space and semi-open space markets.
4. Respondents in both countries hope that offline vegetable markets can be combined with online services in the future, and food processing zones (such as semi-processing services such as cutting and peeling) can be added.
5. These hopes are addressed to give some recommendations that can be used as inputs to improve the quality of markets, to enhance cooperation between companies, and to increase the consumers’ trust, especially in China and Indonesia.
In addition to that, the whole COVID-19 situation has stimulated many daily necessities such as food to be included to the online shopping options. This has raised new challenges for the offline shops, especially for wet markets, which created the need to develop new changes to improve the situations of the markets.
To understand that, online questionnaire surveys have been conducted on people who shop both online and offline in China and Indonesia and made comparisons of them. A total of 221 people (93 Chinese and 128 Indonesian) have participated in taking the survey. The respondents were asked to express their opinions and evaluations on various aspects of markets, in hope to investigate and discover new demands that the people have for the landscape and future functions of the wet market.
Our research found that:
1. The vegetable market buyers in China and Indonesia are mainly 20-30 and 45-65 years old. And only about half of those people don't buy food and vegetables online.
2. Factors influencing residents' choice of products to be purchased offline include whether the products are fresh or processed, while online factors are long shelf life, brand familiarity or trust of offline physical stores.
3. The scores from the evaluation of offline market spaces show that the respondents from both countries pay the most attention to safety, cleanliness, and the clarity of the shopping routes or lines of markets. For the market space type options, the Chinese community prefer the above-ground closed space and underground markets, while Indonesian prefers the free open space and semi-open space markets.
4. Respondents in both countries hope that offline vegetable markets can be combined with online services in the future, and food processing zones (such as semi-processing services such as cutting and peeling) can be added.
5. These hopes are addressed to give some recommendations that can be used as inputs to improve the quality of markets, to enhance cooperation between companies, and to increase the consumers’ trust, especially in China and Indonesia.