5:15 PM - 7:15 PM
[G01-P07] Lesson Learned from Public Relations of Lunar Explorations - Discussions for the future direction -
Keywords:Lunar Exploration, HAKUTO-R, YAOKI, SLIM, LUPEX
In recent years, both the national and private sectors have accelerated their moves toward lunar exploration. In 2024, JAXA's SLIM lunar probe became the first Japanese soft-landing spacecraft. In this year, The HAKUTO-R M2 “Resilience” lunar lander, launched by the Japanese space venture ispace in January, is on its way to the moon (as of February 2025). Also, in February, YAOKI, an ultra-compact lunar rover developed by a Japanese space venture company, is scheduled to head th to the Moon which is mounted on an American Lunar lander. In addition, LUPEX, a joint lunar exploration mission between JAXA and the Indian Space Research Organisation (ISRO), is scheduled for FY2025.
Public relations is an essential part of lunar exploration. Of course, it may be possible to conduct secret lunar exploration, but it is impossible, at least in an open society like Japan or the United States. In addition, the private sector also needs to promote itself not only to the general public, but also to its stakeholders (Investors Relation). However, the history of private-sector lunar exploration and public relations is still young, and we must continue to accumulate expertise on the direction and methods of lunar exploration. On the one hand, while there is a certain amount of public relations expertise in lunar exploration by state agencies, there are always problems with working force and budget shortages.
This presentation will examine the similarities and differences between public relations for private and national organizations in lunar exploration, and will draw lessons about public relations for lunar exploration, including my own public relations efforts. And then, we will discuss what direction should be taken with a view to future lunar exploration by national organizations and the private sector, which is likely to become more active in the future.
Public relations is an essential part of lunar exploration. Of course, it may be possible to conduct secret lunar exploration, but it is impossible, at least in an open society like Japan or the United States. In addition, the private sector also needs to promote itself not only to the general public, but also to its stakeholders (Investors Relation). However, the history of private-sector lunar exploration and public relations is still young, and we must continue to accumulate expertise on the direction and methods of lunar exploration. On the one hand, while there is a certain amount of public relations expertise in lunar exploration by state agencies, there are always problems with working force and budget shortages.
This presentation will examine the similarities and differences between public relations for private and national organizations in lunar exploration, and will draw lessons about public relations for lunar exploration, including my own public relations efforts. And then, we will discuss what direction should be taken with a view to future lunar exploration by national organizations and the private sector, which is likely to become more active in the future.