[2H3-NFC-4a] [NFC Session] NFC-4 5C (Comprehending Consumers: Computing Complexity of Cultures)

[2H3-NFC-4a-02] Analysis of free description answer data on "super aged society"

Consideration of human consciousness structure seen from values

〇Yukiko Saito¹, Kotomi Takamuku¹, Yasuo Tanida¹ (1. Synergy Marketing, Inc.)

Keywords:Super aged society

The authors study the social knowledge centered on values. "Super aged society" indicates that social structure will change. We want to obtain the problem consciousness of the people from the free description reply, consider the connected values and explore the countermeasure.