[1G3-OS-13a] “ナッジ”エージェント：人をウェルビーイングへと導くエージェントの構築へ向けて(1)

[1G3-OS-13a-01] “Nudge” Agent

Proposal of an Agent that Guides People to Well-being

〇Tetsuo Ono¹ (1. Hokkaido University)

Keywords:"Nudge" Agent, Human-Agent Interaction

“Nudge” advocated in behavioral economics is known as a strategy that guides people to health and well-being with “a little modest way.” Thaler is known as the Nobel Prize in Economics winner in 2017 with this achievement. Now that redesign (reconstruction) of social system is required due to the rapid development of information technology such as AI and IoT, in this research we regard “nudge” as “mental navigation” through implementing as a “Nudge Agent” by using the basic technology of Human-Agent Interaction (HAI) which we have been carrying out. Specifically, by using HAI-based technology, we construct a “Nudge Agent” that can manipulate the cognitive environment (selection architecture) that directs human decision-making and conduct field experiments at actual home and commercial facilities. Then, we will examine whether this agent can “guide” people’s decision to health and happiness to some extent.