[2C5-E-5] Human interface, education aid: places of design

[2C5-E-5-03] The effect of eye-catching object on sampling at supermarket

〇前 里穂子¹、松村 真宏¹ (1. 大阪大学)

キーワード：仕掛学、行動変容、セールスプロモーション

This paper considers how consumers pay attention to and participate in sales promotions. To achieve this purpose, we conducted experiments on sampling jam at a supermarket. We did comparison experiments with four conditions using an eye-catching object to encourage shoppers to notice the samples and a voting-style gimmick to encourage them to try the samples. Experimental results show that the object and the gimmick were useful for encouraging shoppers to participate in the sampling. This tendency was noted among people of certain age groups, in pairs, and coming from the entrance.