[4B3-J-3] Data mining: contacts with customers

[4B3-J-3-02] An Analytics on Consumers' Behavior of Buying Olive Oil and its Application to Local Physical Shop

Asuka Sakai², Hiroaki Maruhashi², Yukinobu Hamuro², 〇Munehiko Sasajima¹, Naoki Katoh², Takeaki Uno³ (1. Unicersity of Hyogo, 2. Kwansei Gakuin University, 3. National Institute of Informatics)

Keywords:in-store experiments, datamining, purchase history data

The goal of this research is to develop a general method to transfer sales promotion strategy, derived from analysis on wide area, to local real shop. The authors analyzed such consumers' characteristics who buy olive oils in Kansai region, and derived some hypothesis about their behavior. Based on the hypothesis, we designed a sales promotion strategy and applied it to a real shop in Hyogo prefecture.

The evaluation of the strategy itself is on going.