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[2E6-GS-5-05] Analysis of viral music diffusion with epidemic model
Keywords:information diffusion, epidemic model, MCMC
We propose to apply the SEIS model to the viral diffusion of content. Viral content diffusion involves two steps: step1 adopting a new content, step2 sharing information regarding the content. We adopt the SEIS model, which is an epidemic model, to describe the above-mentioned state transitions. In this study, we use a dataset containing chains of music sharing behavior for the music streaming service AWA in Japan. Proposed model can separately express “adopting” and “sharing” and evaluate them quantitatively.
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