[4D3-GS-12] Human interface, education aid: Applied human interface

[4D3-GS-12-04] Effect of a Button on a Poster on Gaze Time

〇Soru Hori¹, Naohiro Matsumura¹ (1. Osaka University)

Keywords:Shikakeology, poster with button, gaze time, spot the differences

As a means of advertising, posters are easy to use and are everywhere. Therefore, it is hard to get attention and the advertising effect is limited. In this paper, we propose a shikake to increase the poster’s gaze time. We attached a button on the poster that plays a sound indicating the presence of a typographical error. We verified whether the gaze time could be extended by searching for the error. We confirmed that the gaze time was increased by 5.2 seconds on average, and that the percentage of people viewing posters increased by 2.9%.