[4H2-GS-4] Knowledge utilization and sharing: Society and knowledge

[4H2-GS-4-01] Behavioral economic analysis of the popularization of information banks with social significance toward the development of AI

〇Hiromu Kuroshima¹, Keito Yokoi¹, Aoi Takaya¹, Haruka Nishitani¹, Hina Sadahiro¹, Junpei Shibata¹, Ririka Tsubota¹ (1. Doshisha University)

Keywords:Social significance, Information bank, popularization, Warm glow hypothesis, Behavioral economics

①Purpose: Data is needed to use AI, and a system called information banks is needed to collect much data efficiently. The purpose of this paper is to analyze the factors that spread information banks. There are two factors to spread information banks: whether there is a reward, and whether the data provider has a warm glow. We thought that it was better to have a reward, so we thought that the reward terms were the most important for the spread of information banks. ②Outline of the result: From the results of the questionnaire, no difference was found in any condition. However, in the question of whether information banks can be trusted, the warm glow condition was found to be the most reliable. This result would suggest that companies use the warm glow hypothesis to introduce and spread information banks.