JSAI2020

Presentation information

General Session

General Session » J-6 Web mining

[4P2-GS-6] Web mining (2)

Fri. Jun 12, 2020 12:00 PM - 1:20 PM Room P (jsai2020online-16)

座長:若木裕美(ソニー株式会社)

12:00 PM - 12:20 PM

[4P2-GS-6-01] Analysis of hesitetion within response behavior in Web survey

〇Yusuke Echizenya1, Koki Matsuoka1, Yusuke Ota2, Riku Morimoto2, Hiroshi Yadohisa1 (1. Doshisha University, 2. Nikkei Research Inc.)

Keywords:behaviormetrics, soscial survey, response time, paradata

In questionnaire surveys, respondents sometimes hesitate between choices when answering a question. This may be because the answer hides a respondent’s intention. In this case, the conclusion may change when the answers are changed. Furthermore, we assumed that hesitation causes the respondent to take more time to answer questions. We considered some factors that lead to hesitation and asked questions regarding feelings of shame and public morals based on these factors. We also asked some questions that do not cause hesitation. In addition, we asked a "look back question" or respondents to evaluate whether they hesitated or not. We conducted this web survey and obtained data about answering time. Finally, we used the survey results to verify the occurrence of hesitation and evaluated it quantitatively.

Authentication for paper PDF access

A password is required to view paper PDFs. If you are a registered participant, please log on the site from Participant Log In.
You could view the PDF with entering the PDF viewing password bellow.

Password