[2B6-GS-10] AI application: communication robots

[2B6-GS-10-01] Analysis of Giveaway Tweets Users in Covid-19

〇Ryo Hatanaka¹, Fujio Toriumi¹ (1. The University of Tokyo)

Keywords:Twitter, Giveaway, Covid-19

On Twitter, many companies use giveaway to increase their followers. In particular, with the Covid-19 pandemic, the importance of the giveaway has increased due to the difficulty of advertising at their real stores. However, users who are interested in the company’s giveaway may not be interested in the company itself. Therefore, we analyzed the usefulness of the giveaway based on the relationship between the users who retweeted the giveaway and the company’s accounts. This result showed that the users who often retweet the company’s giveaway cannot be expected to get interested in the company itself, and tweets they retweeted are spread only among them. In addition, the effectiveness of the giveaway increased during the period when Covid-19 was in the spotlight, and that the giveaway which included "Covid-19" in its text may be more effective.