[1N3-GS-10] AI application

[1N3-GS-10-05] Basic Study on the Effectiveness of Digital Stamp Rally in Events for the Elderly

〇Idehara Naoya¹, Kimura Genki¹, Nakajima Tsubasa¹, Sakai Yasuhiro², Sasajima Munehiko¹ (1. University of Hyogo, 2. Hyogo Performing Arts Center)

Keywords:behavior change, elderly people

In 2022, 28.9% of Japanese population is aged 65 or older. On the other hand, smartphone ownership among the elderly has been increasing in recent years, with 74.2% of those aged 65 and over owning smartphones. Against this backdrop, digitalization of various events using smartphones is progressing, but there are few examples of digitalization in arts events of high interest to the elderly. In this study, with the cooperation of the Hyogo Performing Arts Center, we will digitize events in the arts and examine what kind of behavioral changes can be observed among participants. If the effectiveness of digitization is confirmed, we intend to increase the number of members by inducing them to register as members, and to change their behavior in order to expand arts and culture among the citizens of Hyogo Prefecture. This paper introduces a case study of digitization of an art event conducted in November 2022. In cooperation with the Hyogo Performing Arts Center, we conducted a digital stamp rally that could be completed only with a smartphone on Premium Arts Day, an event to introduce arts and culture to prefectural residents, and collected data through a questionnaire. The results of the analysis showed that elderly people participated in the digital stamp rally, confirming the possibility of attracting interest in digital events.