3:00 PM - 3:20 PM
[3I4-GS-11-05] Research on large-scale consumer prediction models using generative AI
Keywords:AI, Generative AI, Marketing, Prediction
In this study, a new consumer prediction model will be constructed using generative AI based on data on consumer attributes and consumption behavior obtained from a large survey panel. Predictions will also be attempted for unknown questions for which answers could not be obtained from conventional survey data, using AI anthropomorphic technology. Through this research, we aim to achieve highly accurate predictions of consumer behavior and preferences, which can then be used in marketing strategies, product development, and advertising planning.
Authentication for paper PDF access
A password is required to view paper PDFs. If you are a registered participant, please log on the site from Participant Log In.
You could view the PDF with entering the PDF viewing password bellow.