[3I4-GS-11] AI and Society:

[3I4-GS-11-05] Research on large-scale consumer prediction models using generative AI

Susumu Namikawa¹, 〇Satoru Yamamoto³, Yoko Kohata², Agchbayar Amarsanaa⁴, Baasandorj Tserensambuu⁴ (1. DENTSU CORPORATE ONE INC./dentsu Japan, 2. Dentsu Inc., 3. Dentsu Digital Inc., 4. Dentsu Data Artist Mongol LLC)

Keywords:AI, Generative AI, Marketing, Prediction

In this study, a new consumer prediction model will be constructed using generative AI based on data on consumer attributes and consumption behavior obtained from a large survey panel. Predictions will also be attempted for unknown questions for which answers could not be obtained from conventional survey data, using AI anthropomorphic technology. Through this research, we aim to achieve highly accurate predictions of consumer behavior and preferences, which can then be used in marketing strategies, product development, and advertising planning.