[3Q1-OS-5] OS-5

[3Q1-OS-5-04] Creativity Analysis Using General Data on Workers and Causal Discovery

〇Shigeki Gocho¹, Masato Kusanagi¹, Suckgeun Lee², Koyo Yasuta², Yuki Matsuoka², Ryotaro Hamada², Isami Matsuda², Yu Hirata², Yuji Oshima², Yutaka Matsuo² (1. Ricoh Company, Ltd., 2. The University of Tokyo)

Keywords:creativity, causal discovery, behavioral data, personality

Creativity among working professionals is essential for organizational success. Previous research has examined specific factors through experiments and studies, but this approach may limit the applicability of findings to real-world settings due to its focus on particular groups and conditions. To overcome this limitation, we aim for a broader and more practical approach to creativity research. In this study, we analyze creativity using general-purpose data, rather than data designed for specific factors. We collect workplace behavioral and personality assessment data and apply causal discovery techniques to explore their relationships with creativity. Our analysis reveals that some of personality indicators are linked to creativity, while we do not find strong causal connections between workplace behavior and creativity. We believe our approach broadens the scope of creativity research and yields actionable insights for organizations to foster employee creativity.