[3Win5] Poster session 3

[3Win5-59] Devices for Anthropomorphizing Objects to Encourage Positive User Behavior

〇Yuuki Kitabata¹, Yoshihiro Ichikawa¹, Tomohiro Yamaguchi¹ (1.National Institute of Technology(KOSEN), Nara College)

Keywords:anthropomorphism, behavior modification, HCI

“Nudge theory”, known in the field of behavioral economics, is applied to methods of encouraging users to use objects appropriately. However, nudges are scarcely versatile because of the difference depending on the type of objects to implement. On the other hand, It has been suggested that “anthropomorphization” changes user’s attitude toward objects. Anthrpomorphizing which includes verbal instructions is implemented a lot in prior researches, but it can be versatile methodology when we implement it only visual elements. The purpose of this study is to develop “anthropomorphizing device” and to verify the validity of it. In the subject experiment, we used pen holders as the object and compared it with a device implemented according to nudge theory and a device displaying unrelated plane figures to confirm whether or not the anthropomorphic device “the effect of making it easier to put a pen in the pen holder”. The results showed that the pen holders with anthropomorphic devices were more likely to attract attention than other pen holders, but did not show a significant difference in the effect of the pen holders on pen insertion.