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[4D3-OS-33c-04] Optimization of Advertising Budget Allocation Using Marketing Mix Modeling and Establishment of a Stable Supply System in Buiseness
Keywords:AI, Effects of Advertising, Optimization of Budget Allocation, Marketing
In recent years, Marketing Mix Modeling (MMM) has gained attention as a method for analyzing aggregated marketing data in response to the growing trend of privacy protection and technological regulations. MMM is a type of market response analysis technique used to calculate the return on advertising investment and optimize budget allocation. This article introduces practical use cases in marketing consulting services and a machine learning platform designed to stably deliver complex analyses.
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